PRIVACY POLICY

NEIMY AB reg.nr: 559344-5611 is the personal data controller for the personal data handled through the web shop.
For questions about the handling of personal data, it is fine to contact us via email: support@neimylabel.com. 


NEIMY AB is a Swedish company based in Stockholm that conducts retail on the internet with products for exercise and health.

Why we store personal data

The business's processing of personal data is primarily aimed at fulfilling the delivery of goods and marketing and informing about the company's products. We use this information to:

  • Manage delivery and returns of ordered goods.
  • Handle matters related to customer service.
  • Marketing of the company's products through newsletters and social media.


The collection and handling of personal data is necessary for us to be able to fulfill our commitments. If handling of the data is not accepted, delivery of goods cannot take place, and thus no purchase can be made in the online store.

How the handling takes place

  • Processing of personal data takes place in connection with receipt of goods order or purchase.
  • Delivery management including notification and contact regarding delivery.
  • Handling of payment including analysis of different payment solutions which may include collection of credit information from Klarna.
  • Storage of personal data in order to be able to handle complaints and meet the requirements for bookkeeping as well as taxes and fees.


Data handled

First name, Last name, Address, Email address, Phone number, Payment history, other purchase information and IP address.

Approval of handling

By ordering goods or subscribing to newsletters and thereby submitting your information to us, you agree to the handling of personal data in accordance with our personal data policy.

Data storage

If you have made a purchase of goods or otherwise shown interest in our services and products, we will store this data until you actively choose to unsubscribe from the newsletter, or by your own request that your data be deleted.

Your rights

You have the right to exercise your rights according to applicable data protection legislation.

As a consumer, the person whose personal data is processed has the right to request from NEIMY AB access to and correction, or deletion of personal data.

As a registered consumer, you have the right to request and use your personal data in other contexts as well.

Our obligations

NEIMY employees are obliged to follow this policy and keep up-to-date on any changes that may occur over time. As a personal data controller, we have an obligation to facilitate the transfer of personal data. This only applies to personal data you have provided yourself.

This personal data policy may be supplemented or changed as a result of changes in data protection legislation or changes in the company's operations.

Updated 2023-10-09